RALEIGH, NC—French/West/Vaughan has acquired Grooms Athletic Management & Entertainment (GAME), a sports and entertainment management, marketing and consulting firm based in New York City.
GAME will be absorbed into FWV’s sports and entertainment practice. Hayes Grooms (pictured), founder and owner of GAME, is named vice president of sports and entertainment and will be based in FWV’s New York office.
Over the past few years, Grooms has put together deals for NFL players such as Detroit Lions wide receiver Calvin Johnson, NFL free agent Braylon Edwards, Detroit Lions running back Jahvid Best, Canadian pop star Kreesha Turner and many others. Other GAME clients include NFL free agent Steve Breaston and Cincinnati Bengals All-Pro defensive tackle Geno Atkins.
FWV represents athletes including Arian Foster of the Houston Texans, Michael Vick of the Philadelphia Eagles, Glover Quin of the Detroit Lions, Glen Davis of the Orlando Magic, Dahntay Jones of the Atlanta Hawks, former NFL star Simeon Rice, and NASCAR drivers Mike and Chrissy Wallace.