French/West/Vaughan to Raise Awareness of Drinking Water Crisis
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French/West/Vaughan to Raise Awareness of Drinking Water Crisis

The Global Water Foundation, a charitable trust with offices in South Africa, Australia and Naples, Fla., has selected French/West/Vaughan to raise worldwide awareness of the need for safe and healthy drinking water.

Paul Holmes

RALEIGH—The Global Water Foundation, a charitable trust with offices in South Africa, Australia and Naples, Fla., has selected French/West/Vaughan to raise worldwide awareness of the need for safe and healthy drinking water and adequate sanitation in developing parts of the world. The campaign will shine a spotlight on what the World Health Organization says is the greatest challenge it faces in battling diseases of all kinds: access to clean drinking water and adequate sanitation.

FWV was asked to submit ideas to help the foundation expand on its mission by its executive director, South African-born tennis legend Johan Kriek, a friend of agency president and CEO Rick French. Kriek founded the Global Water Foundation after attending meetings of the World Economic Forum in Cape Town last year.

Tennis stars such as John McEnroe, Martina Navratilova and Jim Courier have pledged their support to the foundation and French will join Kriek in London for a press event at Wimbledon to discuss the tennis community’s support for the foundation and the foundation’s plans for a series of concerts over the next several years to bring worldwide awareness to the water problem.

FWV will also help coordinate a worldwide Walk for Water day where participants will walk four miles, the average distance an African woman walks each day to get buckets of often unsanitary water for her family; a fundraiser event during the U.S. Open Tennis Championships in New York later this summer; and an internationally broadcast musical telethon.

The firm is also establishing a centralized international media center and public information bureau at its downtown Raleigh headquarters that will function as the main point of contact for the Foundation’s global outreach efforts. FWV staff will work with area colleges and universities to train college interns and interested community volunteers to staff the information center.

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