TAMPA—French/West/Vaughan has been named agency-of-record by Help for Homeowners of America, a workshop program dedicated to helping families save their homes from the threat of foreclosure by teaching them how to modify their home loans, lower their monthly payments and win life-changing concessions from banks and lenders.
FWV will provide public relations counsel and support to raise awareness for HFH’s new workshop program, which will begin in Tampa, Florida on February 14 and are expected to launch nationwide in spring of 2009. The firm will be responsible for implementing a comprehensive public relations and city-by-city marketing program that will include proactive media relations, online communications, community outreach and event coordination. The agency will work to raise HFH’s brand recognition as the preeminent leader in the home loan modification business, and the driving force in developing practical, accessible solutions for the beleaguered American homeowner.
“The housing crisis has inflicted a terrible toll on hardworking homeowners across the United States,” says Craig Lane, HFH President. “Our HFH workshop program arms American homeowners with the tools and information they desperately need to save money, lower their monthly payments and win life-changing concessions from banks and lenders. With FWV helping us publicize our message, I’m absolutely convinced that HFH will literally change the face of the entire mortgage industry by year’s end.”