SAN FRANCISCO—California-based utility Pacific Gas & Electric Company has appointed Roger Frizzell as vice president, corporate relations and chief communications officer. Frizzell, who has been responsible for all aspects of corporate communications at American Airlines since 2003, will oversee internal and external communications, online communications and advertising at PG&E.
He will report to Greg Pruett, PG&E Corporation's senior vice president, corporate affairs.
At American, where he was vice president, corporate communications, Frizzell was responsible for corporate communications, marketing communications, community citizenship, and the company's publications, leading a staff of 130.
Previously, Frizzell helped lead communications for Compaq Computer during its merger with and subsequent integration into Hewlett-Packard's $40 billion computer business. He also helped manage communications related to the spinoff of Lucent from AT&T and then directed communications internally and externally for Lucent's worldwide services and network products businesses.
Earlier, Frizzell gained newspaper writing and radio experience during his college years before starting his career in public relations at Western Electric, a division of AT&T.