SAO PAULO—Burson-Marsteller took home seven SABRE trophies on behalf of its clients and Brazilian agency FSB Comunicação took home the Platinum SABRE Award for the best public relations program of 2015 at The Holmes Report’s first Latin American SABRE Awards ceremony, held in Sao Paulo this evening.
Burson-Marsteller was the most awarded agency—it picked up the Latin American Agency of the Year trophy as well as its seven campaign award. Other multiple award-winners included The Jeffrey Group (three SABREs for its client work), and Agência Ideal, Approach Comunicação Integrada, FSB, Ketchum, Llorente & Cuenca, Porter Novelli, and S2 Publicom Weber Shandwick (two SABREs each).
FSB’s work on behalf of the Brazilian Ministry of Sports and the 2014 World Cup won the Platinum SABRE, beating out four strong campaigns: Ketchum’s work on the “Barbie Room” project for the Hilton Buenos Aires; Muchnik’s “Dejá Tu Huella” campaign for Danone; Agência Ideal’s work for Elle; and Burson-Marsteller and Microsoft’s “The Technology for Peace-Building” initiative.
The full list of winners can be found here.
Burson-Marsteller was named regional Agency of the Year, and S2 Publicom Weber Shandwick was named Brazilian Agency of the Year—joining previously announced Agency of the Year honorees Urban Grupo de Comunicación (Argentina Agency of the Year), Porter Novelli(Mexico Agency of the Year), and Extend Communications (Latin America excluding Argentina, Brazil and Mexico).
The SABRE Awards is the world's largest PR awards program, running across six continents. 2016 details now available.