SINGAPORE—Fujitsu Asia, a leading provider of IT-based business solutions, has appointed Waggener Edstrom Worldwide as agency of record for the ASEAN region. WE will provide corporate public relations services for Fujitsu Asia with a focus on its systems platforms and services businesses.
WE will be responsible for providing strategic counsel to Fujitsu Asia at an ASEAN level and increasing brand awareness of this 75-year-old global company as a leading provider of IT-driven business solutions. In addition, WE is engaged to conduct regional management of Fujitsu Asia’s local PR agencies in Singapore, Malaysia, Thailand, Indonesia and Vietnam.
According to Brian Fan, vice president, regional marketing for Fujitsu Asia: “The regional coordination of Fujitsu Asia’s local agencies by Waggener Edstrom will streamline our communication and reporting processes, allowing us to connect better and form stronger relationships with our key stakeholders.”