Full List of North American Bronze and Iron SABRE Winners
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Full List of North American Bronze and Iron SABRE Winners

A complete list of the winners and runners-up in the Bronze and Iron categories of the North American SABRE competition.

Paul Holmes

2010 BRONZE SABRE AWARD NOMINEES AND WINNERS
BLOG
Winner:
The Future is Electric for Western Region
GM Western Region Communications with Weber Shandwick

Certificates of Excellence:
Social Life and Social Media
Euro RSCG Worldwide PR

March Communications Launches TuneUp Blog
Tune Up with March Communications

Hotels.com Sets Itself Apart with Travel Smart
Hotels.com with Ruder Finn

Redken's Art of Consultation and Busy Scissors Nintendo Game
Redken Fifth Avenue NYC


SPEECH OR BY-LINED ARTICLE
Winner:
Four-Part Brain Series
Euro RSCG Worldwide PR

Certificates of Excellence:
Getting Audiences to Tune-In to Public Broadcasting’s Message during “Turn Off” Week
PBS KIDS with 360 Public Relations

The New Normal: A CEO's Perspective for HR Professionals
Deluxe Corporation with Beehive PR

Refreshing the Kaleidescape Story for the Global Sales Channel: Luxury CE Bylined Article to Support Brand Refresh During CEDIA 2010
Kaleidescape with Cohn & Wolfe

Do Layoffs Really Help the Bottom Line?
Marvin Windows & Doors with Fast Horse

ANNUAL REPORT
Winner:
Microsoft CSR Report
Microsoft with APCO Worldwide

EXTERNAL PUBLICATION
Winner:
The Florida Department of Citrus, State of Citrus Report
The Florida Department of Citrus with GolinHarris

Certificates of Excellence:
Crohn'sAdvocate: Connect Educate Empower
UCB with Biosector 2

AERO Magazine
Boeing Commercial Airplanes with Methodologie

Bank of America: Environmental Progress Report
Bank of America with RF Binder

Reputation Warfare
Weber Shandwick

INTERNAL PUBLICATION
Winner:
iolo insider
iolo technologies

Certificate of Excellence:
Capturing the Buzz: Mary Kay “As Seen In…” Product Sheet
Mary Kay Inc. with Coyne Public Relations

ADVERTISING
Winner:
Mars Healthy Living Digital Communication Campaign
Mars, Incorporated with APCO Worldwide

Certificate of Excellence:
Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF Binder

PRESS KIT
Winner:
A Blizzard of Publicity
Dairy Queen with Piersen Grant PR

Certificates of Excellence:
Endo, A Model for Transformation, Differentiation and Communication
Endo Pharmaceuticals with GCI Health

P.F. Chang's Home Menu Launch
Unilever/P.F. Chang’s Home Menu with GolinHarris

Launching CredAbility: A Strategic Media Relations Campaign to Build and Sustain a National Brand
CredAbility with RF | Binder Partners

Sharpie Liquid Pencil: A Game Changer in the World of Pencils
Sharpie with Weber Shandwick

POSTER/CALENDAR/PHOTOGRAPHY
Winner:
Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF | Binder Partners

Certificate of Excellence:
Footprint Fields
Adidas with Hill & Knowlton

PUBLIC SERVICE ANNOUNCEMENT
Winner:
Drive4COPD Races to Find the “Missing Million”
Boehringer Ingelheim Pharmaceuticals with Biosector 2

Certificates of Excellence:
"Coming Home" PSA
March of Dimes with Barkley

Sounds of Pertussis
Sanofi Pasteur/March of Dimes with Burson-Marsteller

text4baby: Going Mobile with Pregnancy Education
Johnson & Johnson with Hill & Knowlton

Pool Safely: Simple Steps Save Lives
U.S. Consumer Product Safety Commission with Widmeyer Communications

VIDEO NEWS PRODUCTION
Winner:
Pop Tarts World
Kelloggs with MSLGroup

Certificates of Excellence:
AXE Lounge: Intercepting the Super Bowl Spotlight
Unilever AXE with Edelman

Nuclear Fuel Recycling: An International Webcast and Discussion
Areva with RF | Binder Partners

Baskin-Robbins 65th Birthday Campaign
Baskin-Robbins with Schneider Associates

A Business Plan for America's Future
American Energy Innovation Council with Widmeyer Communications

ANNUAL REPORT (DIGITAL)
Winner:
2009 Hormel Foods Corporate Responsibility Report
Hormel Foods with Burson-Marsteller

INTERNAL PUBLICATION (DIGITAL)
Winner:
Our Passion Pan-Regional E-Newsletter
Diageo

Certificate of Excellence:
Attracting Retaining and Engaging Achievement Addicts
Carmichael Lynch Spong

Global Network Communications
Euro RSCG Worldwide

DIGITAL PRESS KIT/PRESS OFFICE
Winner:
Intel Reinvents Its Online Newsroom
Intel

Certificate of Excellence:
Hilton Global Media Center
Hilton Hotels & Resorts

PODCAST/WEBCAST
Winner:
Nuclear Fuel Recycling: An International Webcast and Discussion
Areva with RF | Binder Partners

Certificates of Excellence:
AA Cargo - Ustream Event
American Airlines Cargo with Adfero Group

Unytying the PurseStrings of America's Most Powerful Consumer
WebmasterRadio with Carmichael Lynch Spong

Taking Viewers Behind the Scenes: Hyundai’s Webcasting Strategy
Hyundai Motor America with Ketchum and MGS Communications

Breaking Through: Educating Patients to Share Their Pain
Cephalon with Vox Medica

WIDGET/MOBILE APPLICATION
Winner:
Tokidoki Me! For Sephora
Sephora with Post+Beam

Certificate of Excellence:
Gillette Fusion ProGlide Launch: Turning Skeptics Into Believers
Gillette with Porter Novelli

Window Seats and WiFi: Finding Your Flight on American's WiFi Widget
American Airlines with Weber Shandwick

Degree Women "Friends You Mist" Facebook Application
Unilever Degree Women with Weber Shandwick

WEBSITE
Winner:
"Salt 101" Spices Up Diamond Crystal Salt
Cargill with Carmichael Lynch Spong

Certificate of Excellence:
Spam.com: A Website to Break the Monotony
Hormel Foods with Proof Integrated Communications

Walmart's 2010 Annual Shareholders' Meeting Online Arena. Webcast + Social Media
Walmart with Rockfish Interactive

Genzyme Transformation
Genzyme Corporation with Weber Shandwick

No Performance Tax
National Association of Broadcasters with Winning Strategies

MEDIA PLACEMENT: TELEVISION
Winner:
Operation Undercover
1-800-Flowers.com

Certificates of Excellence:
Let There Be Love: New Year's Eve Campaign
Waterford Crystal with Current

It's in the Bag! ConAgra and the National Best Bagger Championship
ConAgra Foods with Ketchum

Live Off Groupon: Wacky Idea, Awesome Results
Groupon with SSPR

Cruisin' with Kathie Lee & Hoda on Allure of the Seas
Royal Caribbean International with Weber Shandwick

MEDIA PLACEMENT: MAGAZINE
Winner:
Groupon: From 4 Million to 50 Million Subscribers and Counting
Groupon with SSPR

Certificates of Excellence:
Wyclef for President
Wyclef Jean, Derek Johnson, CEO Yélé Haiti with Euro RSCG Worldwide PR

Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF Binder

Bethenny Frankel - People Cover Story
Bethenny Frankel with Rogers & Cowan

Travel and Leisure: All Hands on Deck
Royal Caribbean International with Weber Shandwick

MEDIA PLACEMENT: NEWSPAPER
Winner:
Philadelphia Eagles Kick Off Renewable Energy Effort
The Philadelphia Eagles and Solar Blue with CooperKatz & Company

Certificates of Excellence:
Communicating Safety Amidst the Over Radiation Scare
Medical Imaging and Technology Alliance with Powell Tate

Novartis Taps the Wall Street Journal to Tell the Unique Scientific Discovery Story of its Groundbreaking Therapy for Multiple Sclerosis
Novartis AG with Ruder Finn

Fit in Your Skin: A First-of-its-Kind Wellness Program for People with Psoriasis
Centocor Ortho Biotech with Tonic Life Communications

The Wall Street Journal: JAL Stays in AMR Alliance, Delta Out
American Airlines with Weber Shandwick

MEDIA PLACEMENT: DIGITAL
Winner:
PBS Kids Gets Parents to Tune-In To The Value Of Children’s Media
PBS KIDS with 360 Public Relations

Certificates of Excellence:
The Make Mine a Million $ Buisness Newark Competition
American Express Open with M Booth & Associates

Pureology ColourStylist Product Launch – Protecting Haircolour From Start to Finish
Pureology Serious Colour Care

Macworld.com: American Airlines Lands in App Store
American Airlines with Weber Shandwick

Airline Food Doesn't Always Have to Suck
Singapore Airlines with Weber Shandwick

RESEARCH FOR PUBLICITY
Winner:
The Cisco Connected World Report: In a mobile world, is the office obsolete?
Cisco Systems

Certificates of Excellence:
Unretirement in America – The Sun Life Financial Unretirement Index
Sun Life Financial with Fleishman-Hillard

AutoTrader.com Roadmap to Car Shopping Success
AutoTrader.com with GolinHarris

American Express OPEN Government Contracting Survey
American Express OPEN with M Booth & Associates

Revisiting the Retirement Landscape: RF | Binder and Ameriprise Financial Communicate the Results of the New Retirement Mindscape II Study
Ameriprise Financial with RF | Binder Partners

2010 IRON SABRE AWARD NOMINEES AND WINNERS
EMPLOYEE PROGRAM
Winner:
Dig Deeper. Imagine More.
Cohn & Wolfe

Certificates of Excellence:
Attracting, Retaining and Engaging Achievement Addicts
Carmichael Lynch Spong

Global Network Communications
Euro RSCG Worldwide

PR AGENCY MARKETING
Winner:
SABRE Entry for PR Agency Marketing
Edelman

Certificates of Excellence:
Green Brands 2010 Survey
Cohn & Wolfe

The Sisterhood
Euro RSCG Worldwide PR

Treating Ourselves as Our Own Best Client
Peppercom Strategic Communications

2010 Payor Survey
Revive Public Relations

AGENCY CITIZENSHIP
Winner:
Ketchum Social Responsibility: A Reflection of Values
Ketchum

Certificates of Excellence:
One Young World
Euro RSCG Worldwide PR

Getting Grounded Through Giving
GroundFloor Media

PRODUCT OF THE YEAR
Winner:
Zócalo Group Recommendation Index
Zócalo Group

Certificates of Excellence:
Child's Play Party!
Child's Play Communications

From Zero to Hero in Social Media
Virtusa with Greenough Communications

The Leadership Advantage: The Grossman Group’s leadercommunicator Platform
The Grossman Group

FireBell: A New Social Crisis Simulator
Weber Shandwick

RESEARCH AND PLANNING
Winner:
New Media Analysis Tool that Joins Numerical Data with Professional Judgment to Yield Actionable Recommendations
RF | Binder Partners

Certificates of Excellence:
SHARE THE TABLE: The Barilla Family Dinner Project
Barilla with Edelman

P.F. Chang's Home Menu Launch
Unilever/P.F. Chang’s Home Menu Launch with GolinHarris

Hawai’i Pacific Health – Honolulu, Hawai’i
Hawaii Pacific Health (HPH) with Revive Public Relations

Saving Lives and Setting a National Example for Quality Healthcare: the Florida Surgical Care Initiative
The American College of Surgeons and the Florida Hospital Association with Weber Shandwick


EVALUATION
Winner:
Quitter in You Smoking Cessation Campaign
American Lung Association with Porter Novelli

Certificates of Excellence:
Bringing Energy Efficiency Into Focus with Trane
Trane with Carmichael Lynch Spong

Wet Ones Pledge to Stop the Spread of Germs
Energizer Personal Care/Wet Ones with GolinHarris

Saving Lives and Setting a National Example for Quality Healthcare: the Florida Surgical Care Initiative
The American College of Surgeons and the Florida Hospital Association with Weber Shandwick

2010-2015 Military Health System
Military Health System Office of the Chief Information Officer


 

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