RALEIGH, NC—To mark its 10 year anniversary, French/West/Vaughan has become the latest public relations firm a virtual office in the online community of Second Life, a virtual experience where people from around the world communicate, explore, create, run businesses and more that is increasingly catching the eyes of corporate marketers looking for new ways to showcase their brands to consumers.
“In a world of rapidly changing communication technology, brands have to keep pace,” says FWV president and CEO Rick French. “You may read blogs, listen to podcasts and fast forward through television commercials on your DVR. Our agency is exploring new mediums to build strong relationships between brands and consumers.”
The new FWV virtual office is introducing two clients into Second Life. The Global Water Foundation will use FWV’s virtual marketing services to raise worldwide awareness of the need for safe and healthy drinking water and adequate sanitation in developing parts of the world. The firm created a GWF virtual education center in Second Life and coordinates online concert events to raise awareness about the need for clean drinking water.
FWV also is opening a virtual shopping mall for Canada Post (the Canadian Postal Service) so it can showcase the retailers that use its business services.