SAN DIEGO—The San Diego County Regional Airport Authority has selected Gable-Cook-Schmid Public Relations of San Diego and New West Public Relations of Louisville, Ky., for a public outreach and education program to support the Authority’s efforts to plan for and meet the region’s air transportation needs. The Airport Authority’s recommendations on siting a new airport will be presented to San Diego County voters in November 2006.
The GCS/New West team was selected for the $2.25million contract after a lengthy review process. Authority staff said the GCS/New West team was selected because it presented “a comprehensive, structured, well-thought out and strategic approach to public outreach and education.” The staff also cited the team’s relevant experience in complex communications programs for public agencies and emphasis on outreach to diverse and minority communities.
Thella Bowens, president and CEO, said the Airport Authority hired a PR team because of the expected controversial and complex nature of evaluating and siting a new airport. Once voters select a site, it will take 10 to 15 years to plan, entitle and build a new airport.