Gable Launches New Firm with Two Former Colleagues
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Gable Launches New Firm with Two Former Colleagues

Tom Gable, who shut down The Gable Group late last year, has opened a new ageny, GCS Public Relations with partner Rick Cook and Jon Schmid.

Paul Holmes

SAN DIEGO, January 23—Tom Gable, who shut down The Gable Group late last year, has opened a new ageny, GCS Public Relations with partner Rick Cook and Jon Schmid. According to Gable, GCS Public Relations is “a new type of public relations agency,” staffed with a core of senior counselors supplemented by a network of specialists and strategic partners whose expertise is applied on an as-needed basis to suit specific client requirements.
 
“The current economic climate requires an expanded array of communications resources to help clients break through the clutter, compete for market attention and grow market share but within tighter budget constraints for most,” says Gable, chairman and CEO. “GCS’ flat organization with virtual support fits with client preferences for an agency that can successfully deliver results from the highest level of strategic planning, positioning and branding to managing the daily details of the most complex program toward measurable results.”
 
All three principals worked together at The Gable Group.
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