NEW YORK—Leslie Gaines-Ross, chief knowledge and research officer at Burson-Marsteller and architect of many of the firm’s thought leadership initiatives in the areas of CEO reputation, online influence, and CEO transition, is leaving the firm after almost 10 years and is likely to accept a similar position at competitor Weber Shandwick.
According to recently named chief executive Mark Penn, “We appreciate Leslie’s many contributions to our company and wish her well. We are a company grounded in strategic research and will continue to innovate and produce award-winning work that benefits our clients and puts us at the forefront of trends and global issues.”
The firm’s knowledge and insights group will report on an interim basis to Ame Wadler, chief
strategic innovation and integration officer.
Before joining Burson-Marsteller, Gaines-Ross was the marketing and communications director at Fortune, where she was involved in the magazine’s Most Admired Corporations research.
In 2003, she wrote CEO Capital: A Guide to Building CEO Reputation and Success, published by John Wiley & Sons. The book describes the inextricable link between CEO and corporate reputation and provides practical advice for CEOs thoughout their life cycle at the helm of the company, from their first 100 days to their last 100 hours.