Gather Names RF|Binder as PR Agency
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Gather Names RF|Binder as PR Agency

RF|Binder has been chosen as the public relations agency for Gather, a premier social network for adults with one million unique site visitors each month.

Paul Holmes

NEW YORKRF|Binder has been chosen as the public relations agency for Gather, a premier social network for adults with one million unique site visitors each month. Gather has earned distinction as an attractive platform for prominent brands such as Kraft, Amtrak, and Charles Schwab that seek to reach a more mature, affluent online audience.

 

Gather is working to expand its brand and attract new site members through a comprehensive re-launch campaign, and RF|Binder was selected after an extensive search that included several Boston and New York-based firms. "RF|Binder's creative approach, strategic understanding of brand building, and proven results were key in our selection process," says Tom Gerace, founder and CEO of Gather. "As we define the Gather brand and increase our membership, we look forward to working with RF|Binder to promote the growth and success of our social network."

 

RF|Binder's Boston and New York offices will provide all PR services, including research, creative programming, writing, and media relations.

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