LISBON—Gavin Anderson & Company, the international corporate and financial communications unit of Omnicom, has joined forces with BAN, one of the leading Portuguese firms in the financial and corporate communications and public affairs arena, which will now become a division of Gavin Anderson Iberia. Armandino Geraldes, CEO of BAN, will head up Gavin Anderson in Portugal.
Through this deal, Gavin Anderson Iberia, which now includes offices in Madrid, Barcelona and Lisbon, entrenches its presence in the Portuguese market. According to the firm, “Gavin Anderson’s international network will now have a far more robust platform in the Portuguese market to meet clients’ needs both locally and internationally” through the company’s 24 offices worldwide.
Geraldes has held marketing positions at several companies and senior executive roles at several Portuguese communications consultancies, and has worked on some of the country’s largest capital markets transactions. He will oversee the business in Portugal and work with Eugenio Martínez Bravo, CEO of Gavin Anderson Iberia, on the development of the firm in the Iberian market.
Says Martínez Bravo, “Portugal is a key market for Spanish companies and other international firms looking for investment opportunities. By integrating BAN, we will be able to help our clients gain an even sharper competitive edge in the Iberian market.”
The latest expansion of Gavin Anderson’s EMEA region operations follows less than a month after the firm announced an expansion of its Middle Eastern operations into the Saudi Arabian market.