BAHREIN—Bahraini investment bank Global Banking Corporation has appointed GCI to handle its corporate communications in the Middle East. Other GCI network offices will support the bank globally as it grows. The win came after the bank’s recent launch announcement, which was handled by GCI Middle East.
GCI Bahrain and GCI London are currently preparing a public relations campaign for the bank’s global début in November. GCI will work with the bank’s communications director, Zain Al Shaker, to target media throughout Middle East and the across the globe to communicate the bank’s full Islamic investment offerings, designed for governments, large companies, wealthy family groups, and high net worth individuals.
“We chose GCI Middle East for its strategic approach as well as their detailed knowledge of Islamic banking, not only in the region but also in Europe,” says Mark Hanson, chief executive. “Over the past month, GCI delivered a highly effective launch announcement for us and we are confident it is the right network agency to manage our communications needs as we grow.”
The account team in Bahrain will be headed by PR director Christine Warren, recently named to head up GCI’s Bahrain operation. Warren has more than 10 years of experience in communications and event management. She founded her own PR agency and in 2001 sold it to Weber Shandwick Worldwide. Prior to joining GCI, she worked as the director of communications for U.K.-based film charity MediCinema.