NEW YORK—GCI Group has created a new entity called GCI California that will combine the resources of the firm’s Los Angeles and San Francisco’s operations, as well as leverage the integrated marketing services of Grey Global Group.
Jake Drake, president of GCI Los Angeles, will become president of GCI California. In San Francisco, the firm will replicate the business model GCI created in Atlanta after the acquisition of 360 thinc, becoming more closely aligned with other Grey Global Group units. Casey Jones, chief executive of Grey Global Group in San Francisco, will serve on the Board of GCI California, and Drake will serve on Grey’s Bay Area executive board.
“California is a market unto itself and it makes perfect sense to treat the state as a single region rather than two somehow divided in the middle,” said Bob Feldman, chief executive of GCI Group. “Jake has done a great job building our presence in Los Angeles and can now expand that in a more logical way. Casey is a rare executive: He’s fully schooled and immersed in all communications disciplines and can serve us remarkably well in the Bay Area and beyond.”