NEW YORK—GCI Health has created a new practice that will look for innovative ways to educate patients and improve their overall health outcomes. The new practice, Synchronicity, will be led by Sharon Savel and Cathy Fink, partners for the past 20 years, and will build on GCI Health’s capabilities to promote adherence, empower physicians with tools and coaching to facilitate successful communication, and enable patients and providers to remain engaged throughout the treatment continuum.
“The extraordinary developments in medical science have increased the number of patients living with chronic disease,” says Wendy Lund, CEO, GCI Health. “Compelling and understandable patient health information has never been more important in helping people manage disease. Our goal is to supply patients and providers with the right tools and resources needed to facilitate compliance and, ultimately, improve health, while also positively impacting our clients’ brands.”
Each client engagement will reflect a 360° approach to the patient experience and include resources including multi-channel disease management, interactive patient programs, influencer outreach, adherence initiatives, direct-to-patient engagement and provider education and support.