NEW YORK—GCI has appointed Paul Walker to lead its newly formed national digital media practice. He will be responsible for helping clients address the challenges and opportunities associated with exploiting the Internet to achieve brand and market development goals. Since joining GCI in April, Walker has advised more than twenty of the firm’s major clients including Whole Foods Market, Dell, Women’s Tennis Association and Intercontinental Hotels Group.
Prior to joining Walker, Paul was the CEO of an Austin-based company that helps companies and individuals sell excess inventories using online channels, such as eBay. Craigslist and Google. Formerly, he was vice president of a Silicon Valley seed fund created by Accenture and Mobius Venture Capital, where he both invested in companies and worked with them on strategy, sales and marketing.
Walker also spent 10 years at Accenture in leadership brand management, market development and business development roles across a wide range of industries and service lines in both Asia and the U.S. Earlier, he worked for Y&R and Burson-Marsteller, where he started its high-tech practice and went on to become the managing director of the Singapore office.