NEW YORK—Wine Enthusiast Companies, a leading source for wine storage, accessories, information, education, and events, has selected GCI Group to promote its “Toast of the Town” wine and restaurant events in Atlanta, Chicago and New York this spring. GCI will lead regional media relations campaigns in the three markets promoting wine and food tasting events.
In addition, GCI will develop partnerships with relevant community groups including wine clubs, local retailers and civic groups with the goal of driving event attendance as well as increasing the number of affiliate partnerships with the publication.
“We selected GCI because the firm had established relationships in our industry and an impressive track record with leading wine and spirits producers,” says David Talbot, senior vice presdient, Wine Enthusiast Companies. “Furthermore, GCI has a strong reputation in our 2008 markets and demonstrated its ability to bring cross-office teams together to achieve success on behalf of client partners.