NEW YORK—Geduldig & Ferguson, a boutique strategic communications firm headquartered in New York City, has merged its operations into international public relations giant Fleishman-Hillard. The firm’s principals, Al Geduldig and Don Ferguson, will both take on senior counseling roles within the larger agency.
Geduldig will become a senior consultant and a member of the FH corporate advisory group, a network of senior professionals put together to help the agency acquire and serve major corporate clients. That group includes John Onoda, a former client of both Geduldig & Ferguson and Fleishman-Hillard, who held senior corporate positions at Levi Strauss, General Motors, and Visa International.
Ferguson, meanwhile, we be a senior vice president and will relocate to San Francisco, where he will lead the firm’s west coast corporate practice, working closely with Curt Kundred, executive vice president and head of California operations, and Kelly McGinnis, general manager of Fleishman’s San Francisco office.
A third member of the Geduldig & Ferguson team, Trisha Gibney, will become a vice president at FH, reporting to Ferguson but based in New York.
According to a memo distributed from G&F to its clients, the arrangement will “enable several G&F clients to join the FH roster and others to be served by G&F principals outside the FH structure.” Clients of Geduldig & Ferguson include Oracle Corporation, Chevron Texaco, Honeywell Specialty Materials; L3 Communications; Oracle Corporation; and McKesson.
In a statement, Gedudlig & Ferguson said, “When this opportunity surfaced, it was clearly the right direction for GFPR. We’ve always considered Fleishman Hillard one of the world’s great agencies, and are proud to be part of it. We’re excited about bringing our strengths to wherever Fleishman needs us and providing Fleishman’s strengths to our clients.”
Both Geduldig and Ferguson have considerable experience on the corporate side of the business before starting their own counseling firm. Geduldig held senior corporate communications positions at Mobil and Travelers, while Ferguson was the top communicator at Johns Manville Corporation during the asbestos crisis, and later at Chemical Waste Management.