DUBAI—General Motors Middle East has appointed Memac Ogilvy Public Relations, part of the Ogilvy Public Relations Worldwide network, as its public relations and communications agency across the region. The assignment encompasses all five of GM’s automotive brands—Cadillac, Hummer, Chevrolet, GMC and Saab—as well as the aftersales and corporate business. In addition to developing and implementing integrated PR campaigns for the brands, Memac Ogilvy will be responsible for executing GM’s corporate public relations and corporate social responsibility programs.
According to Terry Johnsson, president of GM Middle East: “The passion that Ogilvy has shown during the selection process was very impressive.” He says Ogilvy will help the company get “even closer to our customers” and would also support the launch of new vehicles in the second half of the year, as well as GM’s participation at the Dubai Motor show.
In the last two years, General Motors has launched 27 new or renewed models and a number of customer initiatives that have resulted in more than double the regional car sales.