NEW DELHI—Genesis Burson-Marsteller has restructured its business, appointing Rahul Sharma as president of its public affairs business while Nikhil Dey continues to lead the public relations business as its president.
Sharma is a senior journalist and researcher with nearly 25 years of experience in the media, until recently serving as editor of Khaleej Times in Dubai. He was formerly editor, Delhi, for the Hindustan Times and has held several key positions with Reuters across India, Hong Kong, Sri Lanka and Singapore.
“The openness of the government to transparent and consultative processes in policymaking and regulation has provided ample scope for professional public affairs practice, which is our forte”, says principal and founder Prema Sagar, who says Sharma brings “vast knowledge and understanding of the Indian polity and business landscape” and “will help grow our public affairs consulting on the changing policy and regulatory environment in the country.”
Rahul will also head The Resource Centre at Genesis Burson-Marsteller, which will integrate existing specialists in research, content, media and design and enhance its capabilities to provide outstanding anchorage to the firm’s communication and advocacy program.
The firm also announced the appointment of four india practice chairs: Sheena Sharma, who will lead the technology practice, brings more than 15 years experience focusing on information technology, consumer technology and durables, and telecoms; Vandana Sandhir, corporate, has over 16 years of experience across the automobile, defence and aviation, infrastructure and engineering, energy and education sectors; Papri Dev Sharma, marketing, has spent eight out of the past 10 years working with FMCG, retail, fashion and lifestyle, entertainment and travel and hospitality clients at Genesis Burson-Marsteller; and Poonam Madan, corporate responsibility has more than 15 years of experience in research, development sector consulting and journalism and has held key editorial positions with The Financial Express and Mint.