Genesis Launches Indian Public Affairs Practice for BM
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Genesis Launches Indian Public Affairs Practice for BM

Genesis Burson-Marsteller has formed strategic alliances with sister WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer a global public affairs capability to Indian companies.

Paul Holmes

NEW DELHI—Genesis Burson-Marsteller has formed strategic alliances with sister WPP group companies BKSH & Associates Worldwide and Quinn Gillespie & Associates to offer a global public affairs capability to Indian companies. The practice will draw on an international network of public affairs professionals to offer integrated multi-market public affairs campaigns across Washington, Brussels, Hong Kong, China and India.

According to Howard Paster, executive vice president, public relations and public affairs, at WPP Group, the partnership “will act as a two way bridge to help our international clients ably navigate regulatory environment and policy developments seamlessly across international markets.”

The Genesis Burson-Marsteller Public Affairs practice is focused on key vertical segments such as retail, healthcare, energy, aviation, financial services, infrastructure and ICT.

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