NEW YORK—Gibbs & Soell Public Relations, one of the nation’s largest independent public relations agencies, has formed an alliance with Inhere Communications to serve the communications needs of its global clients doing business in China.
“As our clients look to gain greater access to the dynamic Asian market, we recognized the need to formalize our relationship with Inhere, a well-respected marketing communications firm whose capabilities and market experience are a perfect match for ours,” says Cos Mallozzi, president and CEO of Gibbs & Soell. “With our long-standing relationship with Cosmo PR in Tokyo, G&S is now well-positioned to help our clients align their programs with the unique business culture of these regions, and execute flawlessly through dedicated on-the-ground support.”
Based in Beijing, Inhere Communications operates across China, with expertise in industrial, IT, healthcare, consumer electronics, financial, automotive and other sectors. Inhere co-founder and executive president James Huang is a former Fleishman-Hillard and Ketchum executive with more than 15 years experience in media relations and consumer and business-to-business marketing communications.
“What differentiates Inhere from other agencies in China is our experience providing strategic direction to multi-national companies combined with our localized execution power, and that is the basis on which our alliance with Gibbs & Soell is formed,” says Huang. “I believe our relationship with Gibbs & Soell will definitely add value to both agencies, and enhance our ability to service our clients needs on either side of the globe.”