NEW YORK—Gibbs & Soell has formed a green tech and sustainability public relations practice dedicated to providing communications counsel and strategies to businesses with green technologies and sustainable business principles and services. The practice will be headed by Gibbs & Soell senior vice president Ron Loch, who has a track record in managing communications programs for global Fortune 500 companies, entrepreneurial green tech brands and international trade organizations.
Gibbs & Soell has a history of developing and implementing communications strategies to launch and guide the growth of green products and technologies, manufacturing processes and business practices, including energy efficient building systems, nature-based plastics and chemicals, biofuels, water conservation and plastics recycling.
“Our greentech and sustainability practice integrates our broad experience with deep industry knowledge to provide our clients with counsel that is forward thinking and relevant to their most important stakeholders,” says Loch. “Too often, clean technologies garner early stage attention but never achieve widespread acceptance. There are also many well-established global concerns stagnating due to a lack of innovative, practicable ideas. Our team will focus on enabling organizations to realize their full potential by effectively communicating with their entire value chain to drive business growth.”
The firm’s portfolio of services includes corporate communications, marketing communications, event marketing, digital and social media, leadership positioning, employee communications, communications training, and communications research and evaluation.