NEW YORK—Big Ass Fans, a designer and manufacturer of large-diameter, low-speed ceiling and vertical fans, has engaged Gibbs & Soell Public Relations for a new brand campaign. The effort will support the launch of the Isis brand to the upscale residential market.
Founded in 1999, Big Ass Fans started making its specialty fans for the agricultural and industrial markets from its headquarters in Lexington, Ky. The company has since evolved its business to include the commercial sector and is now entering into the residential market. The company is investing in a national consumer and trade campaign that will debut in May 2010.
“Gibbs & Soell will be providing its public relations expertise to help us expand our business model with the launch of our luxury brand Isis,” says Carey Smith, president and CEO, Big Ass Fans. “Through customer dialogue, we discovered a tremendous growth opportunity for residential fans. G&S will help us introduce ‘industrial chic’ into the high-end residential market.”