NEW YORK—Senior leaders and creative directors from some of the world’s largest public relations agencies will be among the jury members evaluating entries in our North American SABRE Awards competition this year.
Those already confirmed include:
- Brad MacAfee, president of North America, Porter Novelli
- Caroline Dettman, chief creative and community officer, Golin
- Elizabeth Lee, US digital practice leader, Edelman
- Paul Newman (pictured), president of North America, MSLGroup
- Tina-Marie Adams, Chicago managing director, APCO Worldwide
They will join a jury of about 50 industry leaders, including founders and principals from independent consultancies; and senior in-house communicators from companies, trade associations, non-profits and governments around the region.
“One of the things that has always set the SABRE Awards apart is the quality of the judges,” says Paul Holmes, who chairs the SABRE jury. “Senior executives like this bring unrivaled expertise and creativity to the judging process. They have an understanding of what great PR looks like, and the knowledge and experience to identify brilliant creative insight and evaluate the effectiveness of the various campaigns they review.”
Additional judges will be announced over the next few weeks.
A complete list of North American SABRE categories can be found at our new website, along with some tips on crafting winning entries. The deadline for entries is Friday, December 19, 2014. Late entries (accompanied by a late fee) will be accepted until Friday, January 23, 2015.