Global SABRE, Agency Of The Year Finalists Announced
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Global SABRE, Agency Of The Year Finalists Announced

Burson-Marsteller, Edelman, Fleishman-Hillard, MSLGroup and Weber Shandwick are finalists for The Holmes Report’s Global Agency of the Year award.

Holmes Report

SINTRA, PORTUGAL—Burson-Marsteller, Edelman, Fleishman-Hillard, MSLGroup and Weber Shandwick are the five finalists for The Holmes Report’s Global Agency of the Year award, which will be announced and presented at the Global SABRE Awards dinner, to be held in conjunction with the International Communications Consultancies Organisation Summit 2011, held in Sintra, Portugal, on September 29 and 30.

The ICCO Summit,“PR Takes the Lead: The Industry in 2020” features speakers including Harold Burson, Lord Chadlington and Olivier Fleurot.

The SABRE dinner will be held on the evening of September 29, and will recognize Global Corporate, Consumer, Public Affairs, Technology, Healthcare and Digital Agencies of the Year, as well as SABRE Awards winners in close to 30 categories, the majority of them selected from among the honorees in our North America, EMEA and Asia-Pacific competitions.

Edelman, Ogilvy Public Relations Worldwide, and Weber Shandwick lead the way among the Global SABRE Nominees, with eight entries each, followed by Ketchum with seven. Other multiple nominees include Cohn & Wolfe and Text 100 (four nominees each) and Burson-Marsteller and Fleishman-Hillard (three nominees each).

A complete list of Global Agency of the Year honorees can be found below, along with the finalists for the Global SABRE Awards.

Nominees interested in attending both the ICCO Summit and the Global SABRE dinner canregister for those events via the ICCO website. A limited number of tickets will be made available for the dinner alone, and will go on sale later this week.

GLOBAL AGENCY OF THE YEAR NOMINEES

GLOBAL AGENCY OF THE YEAR

Burson-Marsteller
Edelman
Fleishman-Hillard
MSLGroup
Weber Shandwick

THE GLOBAL SABRE FOR OUTSTANDING CORPORATE AND FINANCIAL CONSULTANCY

Abernathy MacGregor
Blue Rubicon
Brunswick
Hering Schuppener
Kekst and Company

THE GLOBAL SABRE FOR OUTSTANDING PUBLIC AFFAIRS CONSULTANCY

APCO
Bell Pottinger
Burson-Marsteller
Glover Park
Portland

THE GLOBAL SABRE FOR OUTSTANDING CONSUMER CONSULTANCY

Coyne Public Relations
Exposure
Frank
Ketchum
Prime

THE GLOBAL SABRE FOR OUTSTANDING TECHNOLOGY CONSULTANCY

Bite Communications
Horn Group
Nelson Bostock
Octopus Group
Waggener Edstrom

THE GLOBAL SABRE FOR OUTSTANDING HEALTHCARE CONSULTANCY

Chandler Chicco Agency
Edelman
GCI Health
Tonic Life
WCG

THE GLOBAL SABRE FOR OUTSTANDING DIGITAL/SOCIAL CONSULTANCY

Edelman
Ogilvy Digital Influence
We Are Social
Weber Shandwick
Zocalo Group

GLOBAL SABRE NOMINEES

BUSINESS-TO-BUSINESS MARKETING

Creative Suite 5 Launch: Adobe Bites Back After Apple Clash
Adobe Systems with Edelman, United States

The Future of Airbus
Airbus with Good Relations, United Kingdom

Delivering the "Social Smarts" for Qualcomm China
Qualcomm with Burson-Marsteller, China

Leadership and Expertise During the Financial Crisis
Deloitte Banking with Hill & Knowlton, United States

PR Brainwave = Nestle Consumer Win
RAV/Green City Energy with Waggener Edstrom, Germany

CONSUMER MARKETING (EXISTING PRODUCT)

Most Honest City in America
Honest Tea with SS+K, United States

Surprisingly Lifebuoy
Unilever with Apex Communications Porter Novelli, Kenya

Are You Lenovo?
Lenovo with Spark Communications/Text 100, Asia

Shave Sutra: Shave India Movement 3
P&G Gillette (India) and Corporate Voice|Weber Shandwick

Bar Insurance & Butterfinger Defense League
Nestlé USA Butterfinger with GolinHarris, United States


CONSUMER MARKETING (NEW PRODUCT)

The Stoop Life Movement
Absolut Vodka with Ketchum, United States

Top-Notch Inside and Out! 00 Null Null on a Hygiene Mission
SC Johnson with Edelman, Germany

The Ford Fiesta Launch in Thailand
Ford Motor Company Asia Pacific and Africa with WPP X Team, Thailand

McDonald's "Make Room for Happiness"
McDonald's China with Weber Shandwick, China

Nissan LEAF: Shifting to Zero Emissions Launch Campaign
Nissan North America with Zócalo Group, United States


INTEGRATED MARKETING

Small Business Saturday
American Express OPEN with M Booth & Associates, United States

The Brothel in Almedalen
Jarfalla Tjejjour with gyro, Sweden

One New Change, One New Experience
Land Securities with Blue Rubicon, United Kingdom

Accenture's High Performance Delivered Advertising and Integrated Marketing Program
Accenture with Young & Rubicam

Parallel Lines
Philips with OneVoice


CORPORATE IMAGE

An American Comeback Story: Resurgent Brands and Great Products Tell the Story of the New GM
General Motors with Weber Shandwick, United States

Spanair, an Amazing Company and Brand Turnaround
Spanair with Apple Tree Communications, Spain

What's In Your Genes?
Medco Health Solutions with Coyne PR, United States

Moscow-Vladivostok, Virtual Journey on Google Maps
Google Russia with Ketchum Maslov, Russia

Sutas Corporate Communication
Sutas with Grup7, Turkey

EMPLOYEE COMMUNICATIONS

Fuel Smart: American Airlines Employees Make a Difference
American Airlines with Weber Shandwick, United States

Crazy About Computers
Techteam Global Romania with The Practice, Romania

Dog-Napping the MD's Dog - Pfizer PawClub Internal Launch
Pfizer Animal Health Australia with Weber Shandwick, Australia

Y'a Pas de Malaise
Société Générale with Publicis Consultants, France

EDP OnTV
EDP, Portugal
 

EXECUTIVE LEADERSHIP

Rolling Thunder
Tata Consultancy Services, United States

Shell Energy Dialogue 2010
Shell Deutschland with MSLGroup, Germany

Make It So Campaign - Driving Australia's Brightest Minds Into Engineering
Engineers Australia with Pulse Communications (Ogilvy PR Australia)
 

FINANCIAL COMMUNICATIONS

From Obscurity to Outstanding
Hawaiian Airlines with Burson-Marsteller, United States

Kazakh Banking: It’s Not Funny Money! How Ogilvy PR Helped Sell a New Form of Bank Restructuring BTA Bank Kazakhstan with Ogilvy Public, United Kingdom

Light Up Japan
SBI Holdings, Inc. with Strategic Public Relations Group, Hong Kong

Akfen Holding’s Initial Public Offering
Afken Holding with Medyaevi Communications, Turkey

Annual Report 2009
Millennium bcp, Portugal


CAUSE-RELATED MARKETING

The Downy Touch of Comfort Program
Procter & Gamble with DeVries Public Relations, United States

Vac from the Sea
Electrolux with Prime, Sweden

From Love to Life: Avon Against Breast Cancer
Avon Bulgaria with All Channels Communications, Bulgaria

Big Kiss Gives Pampers and UNICEF a Lift
P&G Pampers with Fleishman-Hillard, United Kingdom

Special Olympics Organization
(SO), P&G Turkey with Medyaevi Communications, Turkey


COMMUNITY RELATIONS

Partners in Preservation Seattle
National Trust for Historic Preservation and American Express with Nyhus Communications, United States

Pen in Hand: Educating, Not Employing Children
Garanti Pension and Life Company with ARB Iletisim – Absolute Relationship Building, Turkey

2010 Best in Class Fund
Best Buy Canada with Weber Shandwick, Canada

The Cow Powered Datacenter
Hewlett-Packard with Bite Communications, United States

Beyond Platinum – Presenting A Nation’s Plans for Development
Royal Bafokeng Nation with College Hill, United Kingdom


CORPORATE RESPONSIBILITY

FedEx Sea Turtle Rescue – From Shell to Shining Sea
FedEx with Ketchum, United States

Driving Skills for Life CSR Program
Ford Motor Company - Asia Pacific and Africa with WPP Communications team for Ford Asia Pacific and Africa

Dancing from Disaster: Road to Recovery from Fukushima
Joban Kosan Co., Ltd. With Dentsu Public Relations Inc., Japan

Le Chiacchiere Stanno a Zero
Association of Beer & Malt Industries with Istituto Nazionale per la Comunicazione, Italy

Water Footprint Project
Unite Communications, Turkey


PUBLIC EDUCATION

“I’m a Donor”: Building the Social Institution of Blood Donation in Russia
Ministry of Health and Social Development of Russia with SPN Ogilvy, Russia

AMDD Public Awareness Program
American Medical Devices and Diagnostic Manufacturers' Association (AMDD) with COSMO Public Relations Corporation, Japan

Live On Ride On
Lifeline of Ohio with Fahlgren Mortine PR, United States

Toilet 2012.pl: We Change Toilets for Better
CWS-boco International with Fleishman-Hillard, Poland

Deutschland Findet Euch
Initiative Vermisste Kinder with fischer Appelt Relations, Germany


CRISIS MANAGEMENT

Bomb Threat Response: American Airlines Tweets with Passengers Aboard Flight AA24
American Airlines with Weber Shandwick, United States

Resisting Facebook Blitzkrieg – Successful Issue Management in Social Media
Liberty Direct with Walk & Talk, Poland

Be Proactive! Break the Crisis Before the Crisis Breaks!
TCL with Fleishman-Hillard, China

Tourism Crisis Management: Gulf Oil Spill
VisitFlorida with Ketchum, United States

Saving the 3rd Pillar of Slovakia’s Pension System
Association of Supplementary Pension Companies with Dynamic, Slovakia
 

ISSUES MANAGEMENT

Creating a Lifeline for LGBT Health Center
Howard Brown Health Center with Public Communications, United States

“Italian Nuclear Forum” - leading the debate on nuclear power in Italy
Forum Nucleare Italiano with Hill & Knowlton, Italy

A Lifetime Commitment to Safety
Goodyear China with Ogilvy Public Relations Shanghai, China

GE Innovation Barometer
GE with Edelman, United Kingdom

Fit for Work Europe
Abbott Laboratories with Weber Shandwick, United Kingdom


PUBLIC AFFAIRS

Resurrecting the RES
Iberdrola Renewables with The Glover Park Group, United States

Thank You, We're Leaving
Czech Doctor's Trade Union with Ewing Public Relations, Czech Republic

Every One
Save The Children (India) with Corporate Voice | Weber Shandwick, India

Together with Japan
Meat & Livestock Australia with Kreab Gavin Anderson

Smoke-Free Zone Turkey
Excel Communications, Turkey
 

CORPORATE MEDIA RELATIONS

A Boss Saves Job...Becomes Community Hero
Navistar International Corporation, United States

Digitising the Bletchley Park Archives
Hewlett-Packard with Edelman, United Kingdom

PNC's Growth Shines During Dark Economic Days
PNC Financial Services Group, Inc., United States

Harnessing Our People Power
McDonald's, United Kingdom

Followeme: The Search for the First MTV TJ
MTV with Edelman
 

PRODUCT MEDIA RELATIONS (CONSUMER)

Introducing the Lufthansa Airbus A380
Deutsche Lufthansa with Burson-Marsteller, Germany

OnLife
LG Electronics with Grayling, Poland

Kinect for Xbox 360 Launch
Microsoft with Edelman, United States

Au Bonheur Des Dents
Oral B with Cohn & Wolfe, France

Approval of Botox for the Treatment of Chronic Migraine
Allergan with Chandler Chicco Agency, United Kingdom


PRODUCT MEDIA RELATIONS (TRADE)

eStar: Plugging in to New Trucking Technology
Navistar with Ketchum, United States

Arjowiggins: Making Paper Fashionable
Arjowiggins with Lexis Public Relations, United Kingdom

Getting Ahead of Head Lice
Thornton & Ross with Pegasus PR, United Kingdom

Implanting the Mobile Bearing Hip in America
Stryker Orthopaedics with Kwittken & Company, United States

Smart Savings
VMWare with Brands2Life, United Kingdom


DIGITAL CAMPAIGN

An Increasingly Social Pfizer
Pfizer with United States

Game Set Match: IBM Sees Through Walls at Wimbledon
IBM with Ogilvy London, United Kingdom

Sony Ericsson Extra Time
Sony Ericsson with Waggener Edstrom Worldwide, Asia-Pacific

Music That Sucks
Electrolux with Prime, Sweden

The Book of Real Conversations
Yeni Raki with Zarakol Digital, Turkey


BLOGGER OUTREACH

Random Acts of Zhu
Cepia with Zeno Group, United States

Levi's Shape What's to Come
Levi's with Edelman, United Kingdom

Panasonic Solutions Company and Toughbook 31 Launch
Panasonic Solutions Company with Cohn & Wolfe, United States

Flip Your Profile
Cisco Consumer Products with Text 100, Singapore

America Runs on Dunkin'
Dunkin' Donuts with RF | Binder Partners, United States


SOCIAL MEDIA CAMPAIGN

Pepsi Refresh Project
PepsiCo with Edelman and Weber Shandwick, United States

Facebook 2010 General Election
Facebook with Blue Rubicon, United Kingdom

Nokia Rangers
Nokia with Text 100

The Cottonelle Great Debate
Kimberly Clark, Cottonelle Brand with Ketchum, United States

Bring and Renew….
Triumph with Lift Consulting, Portugal
 

PUBLICITY STUNT

Philips Norelco: Deforest Yourself, Reforest the World
Philips with OneVoice, United States

Get Lost in the West End
West End Partnership with Cake, United Kingdom

A Woman's Stand
HRH Princess Reema Bint Bandar Al-Saud with Adalid Public Relations, Saudi Arabia

Museum of Science & Industry Seeks Roommate
Museum of Science & Industry with Public Communications, United States

Sending a Strong Signal to Save Lives
NXP Semiconductors with Text 100, EMEA


SPECIAL EVENT

The Regal Remix: Flipping the Script to Reach a Younger Prospect
Buick with Cohn & Wolfe, United States

Xacobeo: St James Way Around the World
Xacobeo 2010 with Llorente & Cuenca, Spain

Rock Gaga Style
Madame Tussauds Hong Kong with Ogilvy Public Relations Worldwide, Hong Kong

The Vibrant Gujarat 2011 Summit
Government of Gujarat with APCO Worldwide, India

Memoria da Agua
EPAL, Portugal


SPONSORSHIP

P&G Sponsors the Vancouver 2010 U.S. Olympic & Paralympic Teams
Procter & Gamble with Taylor Global, United States

British Gas Swimming Championship
British Gas with TVC, United Kingdom

Sagalassos Opening Ceremony of Antonine Nymphaeum
Aygaz with Lobby PR, Turkey


TRADE SHOW CAMPAIGN

Putting Ford Innovation Into the Consumer Electronics Spotlight
Ford Motor Company with WPP, United States

Facebook World First Drives Up Attendance by 30%
Grohe with Ogilvy Public Relations, United Kingdom

Diabetes Restaurant Month
Merck with GCI Health, United States


MARKETING TO MEN

Carlton Draught Wagyu Beef, Made from Beer
Carlton Draught with Pulse Communications (Ogilvy PR Australia), Australia

Gillette Fusion ProGlide Launch: Turning Skeptics Into Believers
Gillette with Porter Novelli, United States

Monday Opportunity to Talk: Mannot.co.uk
Pfizer with The Red Consultancy, United Kingdom


MARKETING TO WOMEN

Malaysia Kitchen for the World 2010
Malaysia Trade Commission with RF | Binder Partners, United States

Poise: Leveraging Laughs and Leaks
Poise, Kimberly-Clark Corporation with Marina Maher Communications, United States

eBay Fashion Outlet Launch
ebay.co.uk with Shine Communications, United Kingdom

Tom's of Maine Wicked Fresh! Wednesday Chat Series
Tom's of Maine with Cohn & Wolfe, United States

U by Kotex: Feminine Care with a Bold New Attitude
U by Kotex with Marina Maher Communications, United States


MARKETING TO YOUTH

Rom: Changing the Romanian Flag on the Package
Kandia Dulce with MCCANN ERICKSON GROUP, Romania

Skindividual
Cancer Research UK with Unity, United Kingdom

The Job Roast
The Confederation of Swedish Enterprise with JKL/MSL Stockholm, Sweden

After 125 Careers, Barbie Gets Her Geek On
Mattel with Ketchum, United States

HP Summer Camp
HP Sweden with Dahlheim & Sjoqvist, Sweden


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