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The 50 best public relations programs in the world last year will be honored with Global SABRE Awards during our Global Public Relations Summit.
Holmes Report 01 Oct 2012 // 11:00PM GMT
MIAMI—The 50 best public relations programs in the world last year will be honored with Global SABRE Awards during our Global Public Relations Summit, which takes place in Miami from October 29-31.
The Global SABRE winners, which will be presented at a gala dinner on October 30, were selected from among the winners of our SABRE Awards competitions in the Americas, EMEA, and the Asia-Pacific region. A truly global selection includes campaigns from North America, Latin America, the UK, Western Europe, Eastern Europe, Africa, Asia and Australia.
The campaigns represent work by 33 different firms, including multiple campaigns from global agencies such as Burson-Marsteller, Edelman, Ketchum and Ogilvy Public Relations (four winners each), Hill+Knowlton Strategies and Weber Shandwick (three each), as well as local firms from markets as diverse as Australia, China, Kenya, Romania, and Slovakia.
Global SABRE winners can register for the Global Public Relations Summit or book SABRE dinner tickets only via our dedicated website. To book SABRE dinner tables, please contact Celeste Picco ([email protected]).
A complete list of Global SABRE winners:
Rebuilding Confidence in Nuclear Energy Post-Fukushima
Nuclear Energy Institute with Burson-Marsteller and Hill+Knowlton Strategies
Closing the Perception Gap: Compelling Content Paves GM's Way Back to No. 1
General Motors with Weber Shandwick
CHARITIES AND NOT-FOR-PROFITS
Kenya Red Cross with Gina Din Communications
Farting to Stardom
Bayer Healthcare Germany with Ketchum Pleon
Ken May Be Plastic, But His Love Is Real
Mattel with Ketchum
McDonald's UK with Blue Rubicon
EDUCATIONAL AND CULTURAL
Please Don't Stop the Music
Dutch Broadcasting Orchestras with Burson-Marsteller
Change the Story: Rationalize the Debate
Nord Stream with Hill+Knowlton Strategies
The Thousand Readers of Jacob de Zoet
Sceptre with Unity
FASHION AND BEAUTY
Forever 21 London Launch
Forever 21 with Shine Communications
DNB ASA with Gambit Hill+Knowlton Strategies
Let's Talk Cost
Blue Cross and Blue Shield of North Carolina with Capstrat
Lifebuoy School of 5 Hand Washing Campaign
Unilever Kenya with Apex Porter Novelli
From Conflict to Collaboration
Golden-Agri Resources with Pelham Bell Pottinger Asia
Counterfeits Can Kill: Pfizer's Global Awareness Campaign to Protect Patients b y Combating the Flood of Fake Prescription Medicines
The Fukushima Conference: After an Unspeakable Toll, Japan Finds its Voice
Citizens of Fukushima with Fleishman-Hillard Japan
REAL ESTATE AND CONSTRUCTION
2011 Crisis Communications for Skanska
Skanska with Ewing PR
Sears Heroes at Home: A Hero's Song
Sears Holding Corp. with Euro RSCG Worldwide PR
Love My Village, Love My Smart Phone
Sony Ericsson with Burson-Marsteller
TRAVEL & TOURISM
Fighting Fire with Fire: Resetting the Media Dialogue for Mexico
Mexico Tourism Board with Ogilvy Public Relations
Derek Lam and eBay
eBay with Edelman
BUSINESS TO BUSINESS MARKETING
Mr. BAO: A Virtual Sales Champion for IBM China
IBM China with Ogilvy Public Relations/Beijing
Always Protecting Futures 'Help Their Hands Rewrite the Future'
P&G Always with MSLGroup
Small Business Saturday
American Express Open with M Booth
Less Bank More Life - Launch of New Direct Bank Zuno
Zuno Bank AG with Dynamic Relations 2000
CORPORATE MEDIA RELATIONS
FedEx Deliver Panda-monium Across the Globe
FedEx with Ketchum Pleon
Lenovo with BlueFocus PR Consulting
CORPORATE SOCIAL RESPONSIBILITY
Selfridges with Gabrielle Shaw Communications
Thank You for Suing Us
Taco Bell/Yum Brands with Weber Shandwick
Ford Reinvents the Test Drive - and Blogger Outreach Globally
Ford Motor Company with WPP
Flight Plan for the Future: JetBlue Preserves its Direct Relationship with Pilots
Jet Blue Airways with MWW Group
How the World's First Conglomerate Pulled Off One of the Biggest, Fastest and Most Successful Corporate Spinoffs in History
ITT Corporation with Joele Frank, Wilkinson Brimmer Katcher and Edelman
Trojan Pulls Back the Sheets on Sexy Tech
Church & Dwight/Trojan Brand Condoms with Edelman
I Love Ukraine
Kyivstar with SPN Ogilvy
Transparency is Gold
Rosa Montana Gold Corporation with The Practice
MARKETING TO CONSUMER (EXISTING PRODUCT)
125 Years of Maggie Würze
Maggie Würze with Grayling
MARKETING TO CONSUMER (NEW PRODUCT)
Launching the World's Number One Ice Cream in the US
Magnum Ice Cream (Unilever) with GolinHarris
MARKETING TO MEN
Old Spice "Mano a Mano in el Baño Campaign
Old Spice with Citizen Paine Relations
MARKETING TO WOMEN
Ariel Fashion Shoot
Procter & Gamble Nordics with MSLGroup
MARKETING TO YOUTH
Durex Condom Tester Campaign
Durex with Prat Porter Novelli
PRODUCT MEDIA RELATIONS
The '+' Project
Royal Philips Electronics with OneVoice
PRODUCT MEDIA RELATIONS (TRADE)
Launching a Green Motor Oil Without Making Trade Media See
Red Valvoline with Cohn & Wolfe
Animal Day: Signatures to Update Argentine Animal Protection Law
Pedigree Brand with Burson-Marsteller
"Rewrite Your Day" Lost to Chronic Migraine
Allergan, Inc. with GCI Health
Downy Puts Mike in the Window for Clean Sheets Week
Procter & Gamble with DeVries Public Relations
Starbucks Brand Transformation
Starbucks with Edelman
A Volvo Concept You
Volvo Car Corporation with Jung Relations
Run for Light
Forum with Prime
Mastercard Europe with Weber Shandwick
IBM at 100: Focusing Our Place in the Past, Present and Future
IBM with Ketchum
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