SILVER SPRING, MD—Strategic Communications Group has been selected as PR agency of record by GlobeRanger, a leader in RFID, mobility and sensor-based applications for both enterprise and government customers worldwide. GlobeRanger provides comprehensive solutions for devices such as handheld readers, managing device networks, transforming data and optimizing asset tracking and inventory management.
“We were looking for a PR firm with both a strong track record of producing results for technology companies and extensive experience working in the federal market,” says GlobeRanger director of marketing and sales support Michael Becker. “Strategic’s experience in the RFID market, coupled with their key industry relationships, made them an ideal partner to help support our communications efforts.”
Strategic will work to increase GlobeRanger’s visibility through a combination of media and analyst outreach to build third-party credibility in key publications and industry verticals. The campaign will focus on corporate branding and messaging, including marketing communications support for the company’s recently-relaunched corporate website.