NEW YORK—Cohn & Wolfe has promoted Patricia Godefroy to chief branding officer. In the role, Godefroy will further develop Cohn & Wolfe’s expertise in helping build the world’s leading brands and spread the agency’s brand marketing acumen among its global employees and clients.
“In today’s environment, strong brands are more important than ever,” says Godefroy. “They don’t just power customer sales; they drive innovation, quality of goods and services, social interaction and change, as well as shareholder value.”
Cohn & Wolfe currently works with leading brands such as Coca-Cola, Walmart, ExxonMobil, Nike, Panasonic, British Airways, JM Smucker, Colgate-Palmolive, GlaxoSmithKline and Merck. Its brand planning and evaluation group, utilizes proprietary research tools to unearth brand, market and audience insights that inform strategy and strengthen program relevance.
Godefroy has 25 years of marketing, communications and management experience. She has managed award-winning public relations programs for many of the world’s most celebrated brands including Walmart, Starbucks, Hilton Hotels, Coca-Cola, Taco Bell, Chevron, Epson, Del Monte and Kraft Foods. An 11-year veteran of Cohn & Wolfe, Godefroy has served as president for the agency’s Los Angeles office since 2000.
Cohn & Wolfe will appoint a new market leader in Los Angeles, allowing Godefroy to focus full-time on her new role.