MUNICH—Janos Goenczoel, former global head of communications for Siemens, and Per Heggenes, who previously led Burson-Marsteller’s U.K. operations, have formed JP Communications, a new communications consulting firm that will assist companies going through difficult restructuring processes.
JP Communications will focus on helping companies plan and execute effective communications programs necessary to support and enhance restructuring processes. The firm will work for companies with little or no in-house communications capacity for restructuring projects as well as corporations with large and experienced communications departments. In the latter case, they aim to provide onsite support for subsidiaries lacking necessary communications capacity, working in close cooperation with corporate headquarters.
The firm will have offices in Munich and London and will build up a network of partners to expand its services beyond Germany and the U.K.
Janos Goenczoel, who will head up the Munich office, says: “We know from extensive experience that well planned and executed communications programs are essential for the success of corporate restructurings. It is our mission to help companies implement their restructuring as efficiently as possible.”
Goenczoel was the global head of corporate communications for Siemens until mid 2007. He was in charge of all global communications activities during an exceptional time of transformation and crisis for Siemens. His work also included leading communication efforts during major mergers and acquisitions as well as corporate restructurings. Prior to that, he was the chairman of European practices at Weber Shandwick.
Heggenes was most recently the global head of corporate affairs for Wallenius Wilhelmsen Logistics, a global shipping and logistics company, where he was central in driving a global company restructuring process. Before that he held several senior executive positions with the global communications agency Burson-Marsteller for more than 15 years, based out of Oslo, New York and London.