NEW YORK—Ketchum and Weber Shandwick lead the field in terms of Gold and Silver SABRE Award recoginion. Both firms have more than 20 finalists, selected from among more than 1,600 entries to this year’s North American awards competition.
"While the quantity of entries was down slightly as a result of the recession, the quality of entries was the highest we have seen in 10 years of the SABRE competition," says Paul Holmes, editor of The Holmes Report and chairman of the SABRE judges. "We were able to find winning campaigns with high levels of creativity and sound business results in almost every category. All of our finalists deserved the high praise they received from our judges."
Ketchum led the way with 23 finalists, followed by Weber Shandwick with 21, and several other large agencies with double-digit finalists: Edelman and GolinHarris with 16 nominations apiece and Fleishman-Hillard with 14.
Other firms with multiple finalists include Ogilvy Public Relations Worldwide (eight); Cohn & Wolfe, Porter Novelli, RF Binder, Ruder Finn (seven each); Carmichael Lynch Spong (six); MS&L, Outcast Communications and PainePR (five each); Burson-Marsteller and FD (four); 360 Public Relations, Coyne PR, Fineman PR, M Booth Associates, MWW Group, Padilla Speer Beardsley, Schwartz Communications and Zeno Group (three each).
The Holmes Group has also announced the winners in the Bronze and Iron categories of the SABRE competition, which recognize public relations product (from blogs to video production) and agency initiatives (from PR agency marketing to employee recognition) respectively.
Honorees in all categories will be recognized at the SABRE Awards dinner, which will be held at Cipriani on New York’s 42nd Street on May 11, 2010. Reservations can be made by contacting Celeste Picco ([email protected]).
Complete list of Gold SABRE nominees
Complete list of Silver SABRE nominees
Complete list of Bronze SABRE winners
Complete list of Iron SABRE winners