NEW YORK—Jon Goldberg, who spent more than a decade with Edelman, has joined Porter Novelli as an executive vice president and leader of its corporate affairs practice group in New York. Goldberg will be responsible for the direction of the practice, which includes investor relations and financial communications as well PN CauseWorks, Porter Novelli’s corporate social responsibility and strategic philanthropy consulting unit.
Goldberg’s will manage programs spanning corporate positioning and reputation management, financial communications, business-to-business and professional services marketing, change management and crisis, litigation and risk communications. Major clients of the practice include PricewaterhouseCoopers, Hewlett-Packard, TXU Energy, Dana Corporation, Applied Biosystems and Macquarie Bank.
According to Julie Winskie, general manager of the New York office, “Jon comes on board at a time when demand for corporate level business strategy is growing and the potential to expand our corporate offerings and the reach of our business-centric communications approach is now very high.”
Goldberg most recently ran the worldwide corporate reputation and crisis management practice for Edelman’s PR21 unit. Previously, he was executive vice president and general manager in Edelman’s New York corporate practice and the firm’s national director of issues and crisis management. Earlier, he was with the Brouillard Communications unit of J. Walter Thompson.