NEW YORK—Burson-Marsteller has appointed Jim Goldman as its new U.S. technology practice chair. The former CNBC Silicon Valley bureau chief will help companies develop strategies to bridge old media traditions and new media opportunities. Goldman will be based in San Francisco and report to U.S. president and CEO Pat Ford and global chair of the technology practice Jennifer Graham Clary.
Goldman has more than 20 years of experience as a broadcast journalist working for top-tier outlets like CNBC, TechTV and ABC News. For the last seven years, he has acted as the CNBC’s Silicon Valley bureau chief, coordinating and managing all technology and Silicon Valley coverage for the cable news network. He has been one of the most prolific contributors at the network regularly appearing weekly across all CNBC programming as well as on “NBC Nightly News,” “The Today Show” and MSNBC programming.
Before joining CNBC, Goldman opened TechTV’s Silicon Valley bureau and acted as the bureau chief. Prior to TechTV, Goldman worked as a technology correspondent for ABCNews in New York where he covered technology for all ABC news programming. He got his start in broadcast journalism at KNTV (ABC) in San Jose anchoring a financial news segment after spending three years as a staff reporter for the San Jose Business Journal.