NEW YORK—Financial public relations veteran Melissa Daly has left her position as vice president of corporate communications at Goldman Sachs to launch MFD Communications, a media and presentation training and consulting firm.
MFD will specialize in developing, refining, and delivering key messages through media, client presentations and materials. According to Daly, the firm specializes in “capturing what needs to be communicated” and on refining that message “so it is easier to understand, quotable and ultimately more impactful.”
Daly has worked in financial communications for over 15 years, with a special focus on media relations and key message development around critical issues. She spent three years at Goldman as vice president, corporate communications. Prior to that, she was a director at Brunswick, where she led the firm’s financial services business in the US, managing communications for hedge funds, private equity, insurance and traditional asset management firms.
Earlier in her career, she worked at Fred Alger Management, The Hartford and Lipper in communications and media relations roles.