CHICAGO—GolinHarris has acquired San Francisco-based Panache Communications, a boutique firm serving technology, Asian and Asian-related companies. The deal meets several objectives for Golin, expanding its San Francisco presence, deepening its technology practice, and forming a new Asian-marketing practice.
Panache Communications’ founder and president Sharon Sim-Krause joins the agency’s Western region management team as executive vice president and co-lead of the San Francisco office with Golin’s executive vice president David Schneider.
According to Fred Cook, president and CEO of GolinHarris, “This new offering is a perfect complement to our expanding footprint in Asia—with offices in Beijing, Guangzhou, Hong Kong, Jakarta, Shanghai, Singapore, Taipei and Tokyo—and will enable GolinHarris to offer public relations services stateside with the cultural understanding and language skills in Mandarin, Cantonese, Tagalog and Japanese, and the experience of reaching out to Chinese, Filipino, Vietnamese, Korean, Japanese, and Indian niche Asian communities.”
Panache has served several Asian organizations entering the U.S. market, and U.S. companies going to Asia, as well as companies interested in the Asian-American market. Clients include Singapore Economic Development Board, Fidelity National Title Group, Chinese American International School, Accela, Rosum Corp., ahh! Gourmet, YA Entertainment.