DETROIT—Campbell-Ewald and GolinHarris have launched the 2 SMRT 4U campaign for the United States Postal Inspection Service, encouraging teens to adopt smart, safe habits when posting information on social networking websites and blogs. The campaign supports the objectives of the U.S. Postal Inspection Service and the National Center for Missing & Exploited Children, as well as the U.S. Attorney General’s Project Safe Childhood initiative.
Campbell-Ewald is working with Condé Nast publication Teen Vogue, which servesas the campaign’s media partner. Public relations agency and fellow IPG company GolinHarris, worked in tandem with Campbell-Ewald to craft an integrated campaign that communicates the key campaign messages to teen girls through traditional media relations as well as an online electronic press kit.