NEW YORK—GolinHarris has promoted Idil Cakim to senior vice president. Based in New York, Cakim is a member of Dialogue, the agency’s integrated media team. In her expanded role, she will work closely with clients and GolinHarris teams to implement effective word of mouth and social media marketing programs, identify emerging communications channels and help develop and facilitate educational initiatives for clients and the agency.
Her work includes support for a wide variety of clients, such as Unilever, Olympus America, Playtex and the National Peanut Board.
Cakim is the author of a new book, Implementing Word of Mouth Marketing, designed to help organizations find online influencers, pick the right approach to engage them and demonstrates how to measure the impact of online word of mouth programs. She has also served on the board of the Word of Mouth Marketing Association.
Prior to joining GolinHarris, Cakim served as director of the knowledge development group at Burson-Marsteller, focusing on interactive marketing and custom research. Between 1998 and 2001, she held various posts within the media and entertainment strategies group at Fulcrum Analytics (formerly Cyber Dialogue).
In Chicago, meanwhile, GolinHarris has appointed senior vice president Zandra Zuno to full-time leader of Confianza, the agency’s national Hispanic and multicultural marketing public relations practice. Zuno will give up her role as the agency’s marketing director to dedicate her time exclusively to the growth of the practice and will be responsible for providing strategic counsel to clients; overseeing a team of specialist across its U.S. offices; and leading new business development efforts.
Zuno is located in Chicago and reports to Gary Rudnick, Midwest managing director.
“The Hispanic community is rapidly growing, diverse, has increasing disposable income and is an early adopter of new technologies,” Zuno says. Confianza is built upon an approach to Hispanic marketing that goes beyond a one-size-fits-all model and focuses on making a relevant connection with the Latino consumer. Building brand loyalty among Hispanics is key, and public relations is an important tool for driving brand preference among these consumers.”
Prior to assuming her role as full-time practice leader, Zuno split her time between Confianza and her role as marketing director. Prior to joining GolinHarris, Zuno served as senior consultant at Zimat Consultores, one of Mexico’s leading communications firms.