HONG KONG—Interpublic Group-owned public relations agency GolinHarris, advertising agency Lowe, and digital company Initiative have joined forces for the Hong Kong launch of Plan International, a global aid agency working for children in developing countries. The appointment of the IPG team follows a multi-agency pitch led by Plan’s Australian marketing director and its senior management in Hong Kong.
Together with Plan’s newly appointed CEO for Hong Kong. James Murray, GolinHarris, Lowe and Initiative have developed an integrated campaign that focuses on Plan’s legacy in the territory. Plan first operated in Hong Kong from 1959 to 1971 working with child beneficiaries, many of whom were refugees from China and, around the region.
The agencies have developed a campaign which will launch a search for Hong Kong’s Plan children from that period asking the questions: “Where are they now?”