WASHINGTON, D.C.—The American Legacy Foundation—one of the nation’s largest anti-tobacco organizations—has awarded its public relations account to Golin/Harris International.
Golin beat out fellow finalists The MWW Group and Fleishman-Hillard. Porter Novelli, which had handled the ALF account for the past four years, withdrew from the finals because of what it said were “significant structural changes in the account.” Specifically, it said, the Foundation was looking for a firm to provide tactical support but little strategic counsel.
According to Cheryl Healton, president and CEO of the American Legacy Foundation, “We had a very difficult decision—all the agencies we saw were passionate, brilliant and committed. We selected Golin/Harris because of their insight on opportunities to support the foundation’s mission to build a world where young people reject tobacco and anyone can quit.”
Golin/Harris has worked on several anti-tobacco programs, including a major initiative for the Illinois Department of Public Health.
The American Legacy Foundation develops programs that address the health effects of tobacco use through grants, technical assistance and training, youth activism, strategic partnerships, counter-marketing and grass roots marketing campaigns, public relations, and outreach to populations disproportionately affected by the toll of tobacco. The foundation’s national programs include Circle of Friends, Great Start, a Priority Populations Initiative, streetheory.org and truth.