CHICAGO—GolinHarris has been named the public relations agency of record for Dow Building & Construction, a business unit of The Dow Chemical Company. GolinHarris will lead public relations work for the individual businesses in North America, and for the business unit as a whole.
“When we began looking for a communications partner, we knew we needed a full-service public relations agency to meet our unique needs,” says Erik van Oosten, global business communications director Dow Building & Construction. “GolinHarris’ g4 approach to our business will give us exactly what we need in terms of smart strategy, creative ideas and content and smart engagement with our customers and prospects.”
GolinHarris has served as Dow’s public relations agency of record since 2006 and has supported a number of programs including the launch of Dow’s Human Element campaign, the Dow Live Earth Run for Water, 2011’s International Year of Chemistry and most recently, communications surrounding Dow’s Worldwide Olympic sponsorship.