CHICAGO—GolinHarris has opened offices in the key Chinese cities of Beijing, Shanghai and Guangzhou. The firmnow has five offices in Greater China, including already established offices in Hong Kong and Taiwan.
GolinHarris president and chief executive officer Fred Cook says the agency is expanding in Greater China to capture opportunities for existing and potential clients operating in the region.
“We have a number of global and regional clients who have an immediate need for more GolinHarris capabilities in the Greater China region,” he says. “The new offices will take over the direct client servicing of several of those clients, as well as further developing regional business for the network.”
Cook says the Greater China offices will collaborate closely with other Interpublic Group companies within the region. “The extension of GolinHarris in Greater China not only enhances service for existing clients, but also gives the Interpublic Group greater flexibility in being able to provide clients with a variety of public relations service solutions,” he says.
Diane Wu, currently the managing director of GolinHarris in Taiwan, takes on the additional responsibility of leading the firm’s growth drive in central and northern China, especially Shanghai.
“We’re really seeing the rise in the power of the consumer in Chinese society,” says Wu. “Now is the time for leading brands and corporations to capture the enormous opportunities that exist by creating long term strategic public relations programs that aim to build trust with the Chinese public.”
Darren Burns is promoted to vice president in Taiwan responsible for day-to-day operations, while Sarah Chin transfers from Taiwan to head the Shanghai team as account director. CT Hew would head up GolinHarris operations in the Pearl River Delta region that encompasses southern China, an expansion of his current role as managing director of the Hong Kong office. Associate director Amanda Goh will head up day-to-day operations in Guangzhou, reporting to Hew.