CHICAGO—GolinHarris has launched a new corporate social responsibility and social marketing practice, called change. The new practice will be based in the firm’s Washington, D.C., office, with experts in offices worldwide, and will provide corporate, non-profit and government clients with the full-range of services in corporate social responsibility, strategic philanthropy, cause marketing and social marketing.
The team will also offer broader marketing services including strategic public relations, advertising, interactive services and research.
“We have drawn from 48 years of GolinHarris expertise to expand this new practice on a foundation of successful and durable social issue programs,” said Fred Cook, president and chief executive officer of GolinHarris. “We have a rich heritage of award-winning corporate social responsibility work and social marketing programs including Ronald McDonald House Charities, the Home Safety Council and the groundbreaking truth campaign, a national youth anti-smoking brand that led to unprecedented drops in youth tobacco use.”
Rob Anderson, executive vice president of GolinHarris will lead the new operation. Anderson worked on the American Legacy Foundation’s truth anti-tobacco campaign.
“We’re living in an age of transparency where information is king and where consumers, investors, stakeholders and activists are able to hold corporate, non-profit and government organizations more accountable for their actions than ever before,” Anderson says. “change exists to help our clients do better by doing good things, to help clients proactively build and safeguard trusted relationships with those audiences that matter most to their organizational mission or business success.”
Next month, GolinHarris and change will release the agency’s second annual Corporate Citizenship Audit. Last year’s study found that 70 percent of those surveyed said they would begin or increase doing business with a company, if that company had a record of being socially responsible. The study also found that 74 percent of respondents see good corporate citizenship as “absolutely important” or “very important” to their trust of a company.