CHICAGO—GolinHarris has launched a worldwide sustainability practice, branded as Green. The practice will focus on issues surrounding four key dimensions of sustainability, first outlined more than 20 years ago in the Brundtland Report: environmental sustainability, economic sustainability, social sustainability and political sustainability.
Green will be led by Scott Farrell and Lane Bailey. Farrell is regional managing director of the agency’s central region and worldwide head of corporate communications. Bailey is managing director of the agency’s Washington, D.C. office and worldwide head of public affairs.
“Green will help companies and institutions around the world—large and small—design sustainability platforms and communicate commitment and success to key stakeholders,” says GolinHarris president and CEO Fred Cook. “Our point of view is that sustainability has grown from an important plank in a CSR program to become a global ‘value.’ Successful organizations must now look at sustainability issues as part of their bottom line, along with profit and community involvement.”
Golin has identified Green leaders in all of its major global markets including Brussels, Chicago, Dallas, London, Hong Kong, Greater China, Los Angeles, Miami, New York, Orange County (California), Singapore and Washington, D.C. Competencies will include auditing sustainability, establishing benchmarks, leveraging assets, designing a dynamic platform, building allies, and ensuring accountability.
Many GolinHarris offices already have embraced a variety of innovative sustainability practices. The firm says it is identifying its own best practices and will continually improve its sustainability performance with an eye to understanding clearly and quantifying its carbon footprint; setting on a path to minimize its CO2 impact; and ultimately becoming carbon neutral.
Golin is the second firm in two weeks to announce a sustainability practice, following a similar initiative last week by Fleishman-Hillard.