LONDON—GolinHarris has launched a dedicated healthcare practice, building on the July acquisition of Virgo Health. The new team will be led by long standing Virgo director Siân Boisseau, who heads a team of five.
The practice offers the complete range of healthcare services at international and domestic levels, from public relations for prescription and over-the-counter products or consumer goods with a health positioning, to medical education and scientific writing.
GolinHarris now has specialist health teams in Chicago, New York, London and Singapore.
According to Angie Wiles (pictured), joint global healthcare practice leader explained: “The GolinHarris healthcare practice and Virgo Health brands sit alongside each other within [parent company] IPG, collaborating where appropriate, but separate where client conflicts exist. It is therefore a very natural progression for us to establish a healthcare team within GolinHarris London.”
The GolinHarris Healthcare Practice team has already won several new assignmets, including Omega Pharma’s entire portfolio comprising weight loss aid XLSMedical, sleep aid Nytol, pain relief brand Solpadeine plus consumer brands such as TCP and Jungle Formula.