CHICAGO—GolinHarris has named agency veteran Scott Farrell as president of its new global corporate communications practice, which will focus on helping companies address the communications issues and competitive opportunities related to the current economic downturn. Farrell, who joined GolinHarris in 1997, was previously co-managing director of the firm’s Chicago headquarters office and central region. In his new role, he will continue to report to president and CEO Fred Cook.
“In today’s challenging economic climate, corporations need to rebalance their communications portfolios to focus relentlessly on the work that is advancing and protecting the business and reputation value of the organization,” says Cook. Adds Farrell: “Now more than ever, companies need to adjust their communications priorities toward more short-term, high-impact strategies that create tangible bottom-line value and restore confidence with their customers, shareholders and employees. To answer that need we have developed a suite of real-time communications tools and approaches that can be deployed quickly and affordably.”
Farrell will direct the specialty practices that are a part of the firm’s corporate communications offering, including Change (corporate social responsibility), geoImpact (sustainability) and Engage (activist engagement). He also will work closely with Insidedge, the global employee communications consultancy developed by GolinHarris, to integrate its services into client solutions.
As a result of Farrell’s new role, Gary Rudnick will now serve as managing director of the Chicago office and central region. Rudnick and Farrell previously shared those responsibilities as co-managing directors.
ATLANTA—GolinHarris has also promoted Mark Dvorak to senior vice president in its Atlanta office. Dvorak provides counsel for a variety of the firm’s corporate, government and association clients and serves as a member of the firm’s Engage activism management practice area and currently leads the agency’s programs for the Georgia Department of Economic Development, the National Peanut Board and the Republic of Trinidad and Tobago. He joined GolinHarris in 2006.