CHICAGO—Unilever Ice Cream has hired GolinHarris as its public relations agency of record to support the Breyers, Popsicle, Klondike and Good Humor brands. The agency will develop public relations strategies focused on brand building, new product introductions, buzz marketing, and health and wellness communication.
“We were looking for an agency with significant consumer marketing experience, and a proven track record of supporting major brands in an impactful way,” says Dan Hammer, vice president of marketing for Unilever Ice Cream. “GolinHarris met those key requirements but also impressed us with its creativity and its consumer-focused approach to program development.”
The account will be led out of Chicago by Patti Temple Rocks, executive vice president and director of the consumer brands group, and Carrie von der Sitt, vice president.