LONDON—Orange, one of the United Kingdom’s leading mobile network operators, has selected GolinHarris as its lead public relations agency. GolinHarris will become the first point of contact for all media through an outsourced press office, and will spearhead Orange’s consumer and corporate campaigns in the U.K.
“With its expertise in consumer technology and media relations, the GolinHarris team proved that they had the right qualities to manage the Orange press office and elevate the brand through consumer and corporate campaigns,” says Scott Jacobson, director of public relations for Orange UK. “In the pitch GolinHarris demonstrated that it really understood our business and core Orange values.”
The account will be served by Golin’s consumer tech practice.