CHICAGO—eBay Classifieds Group, a leader in online classifieds with eight unique brands around the world, has appointed GolinHarris to promote the company’s business in major Asian markets. The remit includes supporting the launch of new sites in Asia as well as the group’s existing Gumtree site in Singapore.
In addition to further increasing eBay Classifieds brand awareness and preference in the region, GolinHarris will be responsible for generating publicity in key print, online and social media; strengthening blogger relations; monitoring trends and relevant stories 24-7; and conceiving and executing innovative consumer events and campaigns.
GolinHarris was selected after a competitive agency pitch for its game-changing approach to public relations, extensive consumer experience, and enthusiasm for the eBay and eBay Classifieds brands, according to Frances Chiu, general manager of eBay Classifieds Group in Asia-Pacific.
eBay will draw on Golin’s award-winning multimedia hub The Bridge, which acts as a real-time engagement center designed to help spot opportunities, create compelling content, and engage influencers both online and offline.