LONDON—Good Relations has been appointed by the Brazilian Textile & Apparel Industry Association, to raise the profile of country’s textile production and manufacturing capabilities, promoting the strategic program for the Brazilian textile chain, created in partnership with the Brazilian Trade & Investment Promotion Agency. The firm will build trade and consumer demand for Brazilian clothing brands and textile industries in order to increase the exports and further international trade.
The project starts with supporting ABIT’s presence at Pure, the London based fashion trade show and will include work to raise the profile of the Brazilian designers and overall quality and creativity of collections from the region. Good Relations will also work to amplify Brazil’s capabilities within the clothing sector from its self sufficiency in cotton to the strong creative and technical skills which make it among the 10 most important textile producers in the world.
The account will be headed up by consumer director Christine Morgan who will report to Rafael Cervone Netto, manager of Programa Texbrasil.
In addition, Good Relations has been appointed by Ultragen to support the worldwide launch of a new skincare device named stop, which will be retailed in Selfridges and Harvey Nichols. The six figure contract was awarded to the agency following a three way competitive pitch and encompasses consumer, digital and trade communications.